Princess Perfect Weddings Book
Princess Perfect Weddings Book
Tie the knot on the high seas
Introduction:
Celebrate love aboard a Princess Cruise Lines ship, whether you're tying the knot or renewing your vows.
Project Brief:
Revamp the Princess Perfect Weddings book for its grand relaunch.
Research and Inspiration:
Fun fact: My wife and I chose Princess Cruise Line for our honeymoon along the Inside Passage in Alaska, where Princess is renowned as the #1 cruise line. When tasked with redesigning their wedding services book, I felt a deep personal connection with the brand. It was my chance to leave a lasting imprint and breathe new life into their wedding offerings. Drawing inspiration from various sources including wedding magazines and imagery books, we focused on creating a visually compelling book that detailed everything from vendors to venues with clarity and elegance.
Introduction:
Celebrate love aboard a Princess Cruise Lines ship, whether you're tying the knot or renewing your vows.
Project Brief:
Revamp the Princess Perfect Weddings book for its grand relaunch.
Research and Inspiration:
Fun fact: My wife and I chose Princess Cruise Line for our honeymoon along the Inside Passage in Alaska, where Princess is renowned as the #1 cruise line. When tasked with redesigning their wedding services book, I felt a deep personal connection with the brand. It was my chance to leave a lasting imprint and breathe new life into their wedding offerings. Drawing inspiration from various sources including wedding magazines and imagery books, we focused on creating a visually compelling book that detailed everything from vendors to venues with clarity and elegance.
Design Execution:
Opting for a landscape format for its sophisticated appeal, we collaborated with a team of photographers to capture fresh, vibrant images that resonated with the essence of Princess. We meticulously organized information such as price lists, venue options, and menus in a user-friendly layout that invited couples to explore further. A clean color palette and striking imagery became the hallmark of our design, seamlessly extending into the revamped Princess Perfect Weddings booking website. The final product was printed for onboard use and showcased online via tablets at wedding expos.
Outcome and Analysis:
The relaunch of Princess Perfect Weddings was an extraordinary success, sparking a significant increase in bookings for wedding ceremonies and vow renewals. Our redesigned book played a pivotal role in defining a new aesthetic for the brand. By providing comprehensive details upfront, we aimed to alleviate the stress of wedding planning and empower couples from the very start.
Conclusion:
This project has forever intertwined my personal journey with Princess Cruises. It's been immensely fulfilling to contribute to such a meaningful part of couples' lives, and to witness firsthand the joy our work brings to their special moments.
