Exclusive Group Offer Landing Pages
Introduction
Princess Cruises is one of the largest cruise lines globally, offering a diverse selection of partnership cruises and specialty packages for various groups and corporations.
Project Brief
The project involved designing a series of dedicated partnership cruise websites to showcase exclusive itineraries for members-only sailings.
Research and Inspiration
I discovered that many cruise lines create tailored itineraries for specific clubs and corporate groups, requiring unique branding and activities for each journey. For example, the Porsche Club of America’s cruise featured guest speakers directly from Porsche, while Xponential Fitness sailings included onboard classes and daily fitness programs designed for members.
Introduction
Princess Cruises is one of the largest cruise lines globally, offering a diverse selection of partnership cruises and specialty packages for various groups and corporations.
Project Brief
The project involved designing a series of dedicated partnership cruise websites to showcase exclusive itineraries for members-only sailings.
Research and Inspiration
I discovered that many cruise lines create tailored itineraries for specific clubs and corporate groups, requiring unique branding and activities for each journey. For example, the Porsche Club of America’s cruise featured guest speakers directly from Porsche, while Xponential Fitness sailings included onboard classes and daily fitness programs designed for members.
Design Execution
Framer served as the platform for these webpages, offering both flexibility and ease of use. Each website included a detailed schedule of events, room assignments, and other essential information tailored to the group’s experience. The pages were optimized for desktop, tablet, and mobile viewing to ensure accessibility across all devices. Additionally, each website featured a registration portal and an animated countdown clock, building excitement as embarkation day approached.
LA Rams Partnership Website • Porsche Club of America Partnership Website
Outcome and Analysis
The Princess Partnership pages were built on a flexible template, easily customized for each new group. These web pages provided travelers with comprehensive information at their fingertips, making it convenient to prepare for their cruise. After each cruise concludes, the template can be quickly adapted for the next event, allowing for efficient reuse of the framework.
Conclusion
Framer proved to be an excellent tool for developing these websites. By creating a reusable template, I streamlined the process for future itineraries, enhancing both efficiency and user experience.
