Princess Future Cruises Catalog

Princess Future Cruises Catalog

Setting sail on your next adventure

Client

Princess Cruise Lines

Category

Design

Project Type

Editorial

Introduction:

Princess Cruises is renowned worldwide for its luxurious ships, top-tier service, and diverse itineraries that offer travelers a perfect blend of relaxation and adventure.

Project Brief:

The project was to design a catalog showcasing future cruise itineraries, with an emphasis on captivating destinations and high-quality imagery.

Research and Inspiration:

Although printed travel catalogs might seem outdated, I believe there’s something magical about holding a physical book that fuels a sense of wanderlust. Drawing inspiration from vintage travel magazines and advertisements, I aimed to highlight each destination’s unique allure. I developed a clean, repeatable template to put the stunning imagery front and center while organizing the travel information in a reader-friendly way.

Introduction:

Princess Cruises is renowned worldwide for its luxurious ships, top-tier service, and diverse itineraries that offer travelers a perfect blend of relaxation and adventure.

Project Brief:

The project was to design a catalog showcasing future cruise itineraries, with an emphasis on captivating destinations and high-quality imagery.

Research and Inspiration:

Although printed travel catalogs might seem outdated, I believe there’s something magical about holding a physical book that fuels a sense of wanderlust. Drawing inspiration from vintage travel magazines and advertisements, I aimed to highlight each destination’s unique allure. I developed a clean, repeatable template to put the stunning imagery front and center while organizing the travel information in a reader-friendly way.

Design Execution:

Using Adobe InDesign, I created multiple layout options before selecting a final design. This layout made use of high-quality images from the Princess media library, capturing the essence of each destination. Working alongside Princess marketing directors, we carefully selected destinations and itineraries, filling the catalog with inspiring options for future travel.

Outcome and Analysis:

The catalog is now used both online and onboard Princess ships, encouraging travelers to dream about their next adventure with Princess. Having a physical catalog onboard enhances the excitement of planning a future cruise, offering guests a tangible piece of the brand to take with them.

Conclusion:

This project holds special significance for me as it was one of my first major collaborations with Princess Cruises. I’m grateful for the opportunity to create a lasting piece of the brand that inspires travelers to plan new journeys.

Travis LaRiviere

Design

Illustration

Painting

About

Shop

Copyright 2024 by Travis LaRiviere

Travis LaRiviere

Design

Illustration

Painting

About

Shop

Copyright 2024 by Travis LaRiviere

Travis LaRiviere

Design

Illustration

Painting

About

Shop

Copyright 2024 by Travis LaRiviere