View the full report here

Introduction:

Homelessness in Southern California is a growing crisis, exacerbated by rising living costs and limited affordable housing. This trend has led to an increase in individuals experiencing homelessness, particularly in Orange County. Every two years, the County of Orange and its public departments conduct a survey to assess various factors, including demographics, mental health, and resource availability.

Project Brief:

For this project, I developed the branding for the event and created all marketing assets, including the event logo, social media posts, and volunteer shirts. Additionally, I designed a visual report to highlight the survey findings, making it an accessible tool for informing the public and state government about the scope of homelessness in Orange County.

Research and Inspiration:

As a designer, I’m inspired by visual infographics that transform complex data into digestible, engaging visuals. My goal was to create a report that would be clear and impactful for both top officials and the general public, simplifying the data without sacrificing important insights.