COVID in Orange County

COVID in Orange County

Keeping the public informed with up-to-date information

Client

County of Orange

Category

Design

Project Type

Social Media Marketing

Introduction:

The COVID-19 pandemic had a profound impact on Orange County and the state of California. The following highlights the diverse range of tasks I undertook during 2020 to help keep the public informed and document significant moments.

Project Brief:

Develop social media assets to communicate shifting regulations to the public and capture key moments through photography at media events and press conferences.

Introduction:

The COVID-19 pandemic had a profound impact on Orange County and the state of California. The following highlights the diverse range of tasks I undertook during 2020 to help keep the public informed and document significant moments.

Project Brief:

Develop social media assets to communicate shifting regulations to the public and capture key moments through photography at media events and press conferences.

Social Media Marketing

With policies constantly evolving under California’s state mandates, our team created numerous social media assets to keep the public updated. These visuals, primarily shared on Instagram and Facebook, provided crucial information about business restrictions, closures, and reopenings, which became a steady stream of weekly content. Beyond updates on open or closed businesses, we developed innovative graphics to reinforce essential health and safety guidelines. Click any of the example Facebook or Instagram posts below to view them in full.


Archival Photography

In my role as the Digital Communications Specialist, I also used my photography skills to capture important moments during the pandemic. Our team coordinated and facilitated media events, particularly during the launch of testing and vaccination sites. In December 2020, we marked the arrival of the COVID-19 vaccine at CHOC Children's Hospital in Orange, California. The photographs I captured during this and other key events in 2020 are now preserved as part of Orange County's historical response to the pandemic.

Historical Publication:

Following the opening of the official testing and vaccination sites in Orange County, our team published new editions of the County Connection magazine highlighting all the accomplishments.

Read the January/February 2021 issue of County Connection here

Travis LaRiviere

Design

Illustration

Painting

About

Shop

Copyright 2024 by Travis LaRiviere

Travis LaRiviere

Design

Illustration

Painting

About

Shop

Copyright 2024 by Travis LaRiviere

Travis LaRiviere

Design

Illustration

Painting

About

Shop

Copyright 2024 by Travis LaRiviere